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“Giving back to our community is core to our mission at Liquiteria,” says Adam Rand, COO of the New York juice-bar chain, which created a custom beverage for Breast Cancer Awareness Month

A pioneering New York juice bar gets into the Pink Pony spirit

e’ll say one thing of the recent surge in juicing’s popularity: This trend is a lot healthier than past beverage fads (think bathtub gin, wine coolers and over-caffeinated energy drinks, just to name a few). And with the debut of the new Pink Lady juice from New York juice-bar chain Liquiteria, it supported wellness on an even greater scale. During October 2014, 20 percent of the purchase price of Pink Lady benefited the Pink Pony Fund of The Polo Ralph Lauren Foundation, which helps fund cancer research and treatment programs nationwide. To learn more about the initiative, we caught up with Adam Rand, Liquiteria’s chief operating officer.

Pink Lady, a blend of celery, grapefruit, pomegranate and watermelon juices, was at the center of Liquiteria’s collaboration with The Polo Ralph Lauren Foundation

 

RL Magazine: First, could you give us a little background about Liquiteria?
Adam Rand: Liquiteria started as a single-unit store in the East Village in 1996 and is considered the original cold-pressed juice and smoothie bar in New York City. In the past year, we’ve grown to four locations [locally] but have been very mindful of preserving our neighborhood-juice-bar feel. We focus on our community by offering a personalized experience to each guest, and our warm hospitality remains consistent among our stores.

How did you become involved with the Pink Pony Fund?
We initially partnered with Ralph Lauren through its employee benefits program. From there, we continued to grow our relationship with the brand through a wholesale partnership with Ralph’s Coffee. We are so excited to have extended our collaboration with The Polo Ralph Lauren Foundation on a philanthropic level via the Pink Pony Fund.

What did the Liquiteria and Pink Pony Fund collaboration entail?
We created a custom cold-pressed juice for our partnership with the Pink Pony Fund. A refreshing and antioxidant-packed juice in an eye-catching pink hue, the Pink Lady blended pomegranate, watermelon, grapefruit and celery. We donated 20 percent of the purchase price from Pink Lady juice sales to the Pink Pony Fund of The Polo Ralph Lauren Foundation for the entire month of October.

“Our goal is to nourish our guests from the inside out, encouraging overall health and happiness,” Rand says.

Juicing has gone from weird hippie outlier to fashionable trend to refrigerator staple in just a few years. How has Liquiteria kept up with that wave of popularity?
We pride ourselves on treating each guest as if he or she were a guest in our home. Our staff is friendly, energetic and knowledgeable, and our stores’ atmosphere reflects the upbeat personalities of our staff. We also focus our efforts on the seasonality of our products, purchasing locally whenever possible and using only the highest-quality ingredients. We have our own in-house buyer, who visits the market each day to find us the freshest produce available.

During October 2014, 20 percent of the purchase price of Pink Lady benefitted the Pink Pony Fund of The Polo Ralph Lauren Foundation, which helps fund cancer research and treatment programs in the US

 

What’s the Liquiteria philosophy for giving back?
Giving back to our community is core to our mission at Liquiteria. Our goal is to nourish our guests from the inside out, encouraging overall health and happiness. We have worked with organizations including City Harvest, The Robin Hood Foundation and now The Polo Ralph Lauren Foundation, all of which are accomplishing tremendous philanthropic achievements.

Name your favorite juice, smoothie and food offered at Liquiteria.
All Greens with apple, lemon and ginger; Coffee & Cacao; and the Mean Green Acai Bowl.

Learn more about the Pink Pony Fund of The Polo Ralph Lauren Foundation.
Discover Liquiteria.

 
  • All photographs courtesy of Liquiteria
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