"I have always been inspired by the dream of America—families in the country, weathered trucks and farmhouses; sailing off the coast of Maine; following dirt roads in an old wood-paneled station wagon; a convertible filled with young college kids sporting crew cuts and sweatshirts and frayed sneakers."
- Ralph Lauren
"I know I have a signature. I know there’s a New England sensibility. I know there’s a cowboy sensibility. I think there’s a sports sensibility. They’re all mixed. But they all come from non-fashion. They all have an origin of being natural, timeless, real—comfortable sensibilities."
- Ralph Lauren
"I am constantly drawing inspiration from everything I see—the places I travel, the people I know and the movies I see."
- Ralph Lauren
"When I create a collection, I approach it with a cinematic point of view—I am not designing clothes, I’m creating a world."
- Ralph Lauren
"Every time I design clothes, I’m making a movie."
- Ralph Lauren
"Glamour is an attitude—it’s the expression of a certain kind of confidence. A glamorous woman is always elegant, but she also possesses an air of mystery and excitement. She’s dramatic—almost untouchable."
- Ralph Lauren
"My point of view is I’m designing for the person who buys the clothes, and I’m filling their world, and I’m not making a dress, I’m making a dress for them."
- Ralph Lauren
"I’ve never wanted to be in fashion. Because if you’re in fashion, you’re going to be out of fashion."
- Ralph Lauren
"The way I do collections and what inspires me is a story or theme that gets to me... that says I know how to build this. I don’t build a collection from the sleeve or from a specific fabric. I build it out of a dream."
- Ralph Lauren
"I like romance, I like glamour and I like realism. I think that’s a great combination."
- Ralph Lauren
"Classic, to me, is something that’s timeless, enduring. The things that never go out of style. Polo, the kinds of clothes I design are the kinds of things I believe in, the kinds of things that last forever. I love things that stay."
- Ralph Lauren
"I don’t want to be this year’s fashion. I want to be forever. The kinds of clothes I design are the kinds of clothes that are timeless. I don’t want to be last year’s look. So in concept of my designing, I’m always very conscious of the timelessness and of not being trendy."
- Ralph Lauren
"I started with the origins of tradition, but I was not bound by it."
- Ralph Lauren
"I try to project a constant sensibility about life. To me, the clothing is not—it’s not just clothes. It’s how you live and what your dreams are... I’m always designing clothes for those dreams."
- Ralph Lauren
"My dreams are my work. I design out of the things that I love."
- Ralph Lauren
"My ideas come from life; they come from work; they come from everyday living."
- Ralph Lauren
"I try to design into a world that is constantly moving, and moving me."
- Ralph Lauren
"The excitement for me of being in this business is not following, it’s leading and having an inspiration. I’ve given all my feelings out in terms of my clothes. I feel like I write through my clothes."
- Ralph Lauren
"To design without fashion in mind, to design something legendary that has a sense of timelessness, a foreverness that still excites us, is what I aspire to."
- Ralph Lauren
"I try to project a constant sensibility about life. To me, it's not just clothes. It's how you live and what your dreams are."
- Ralph Lauren
"Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever."
- Ralph Lauren
"For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new."
- Ralph Lauren
"Don’t be today’s look. Be a look that’s timeless. Don’t try to be yesterday’s news."
- Ralph Lauren
"I was influenced by British fashion, but not fashion. British people. You know, I think I’ve always been interested in the person and how they live and what their style is."
- Ralph Lauren
"I think I’ve always loved England because it was non-fashion. It was timeless. It was not about what was the latest new sleekness. It was about weathering and those things that get better with age."
- Ralph Lauren
"Personal style has to do with your own confidence. And the sense of knowing what looks good on you, and a way of expressing your individuality. Putting yourself together in an individual statement is what I most admire. And when you have confidence, I think it shows."
- Ralph Lauren
"Personal style is about a sense of yourself, a sense of what you believe in and wearing what you like."
- Ralph Lauren
"It’s easier to follow fashion than it is to have personal style."
- Ralph Lauren
"Fashion is very transient. It is trends that come and go. For me, it’s about timelessness and about style. A sort of non-fashion statement that’s very stylish. That’s what I’m about."
- Ralph Lauren
"It’s your choice to decide what looks good on you. What world you fit in. What do you feel about that. And don’t be afraid of having to be one look. Be anything you want to be. And be many things."
- Ralph Lauren
"Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you."
- Ralph Lauren
"For me, luxury is a sensibility, an approach to life. It’s not about the season’s newest anything. It’s about personal style and creating an environment of comfort and ease. Luxury is quality and timeless elegance."
- Ralph Lauren
"So what I believe in is this timelessness of some of these things. The timelessness of an attitude. The timelessness of an old tweed jacket and suede elbow patches."
- Ralph Lauren
"I think today, the world is one. Fashion comes from all over—from Japan, it comes from America, it comes from France, it comes from Italy, it comes from people on the streets. Fashion is all over the place. And the world is exciting now because so many things are happening at once."
- Ralph Lauren
"I have a vision for living. It’s about elements of style. It’s about all the things that I love, that I believe in."
- Ralph Lauren
"I like things that are worn. I don’t like newness... I still wear old things. And I wear new things. And the old things that I love are non-fashion. There’s a timeless quality and an unfashionable sensibility... they’re utility, the things you wear to work in, they’re things that have sort of an honesty."
- Ralph Lauren
"Fashion is about change. It’s about youth. It’s about aspiration. It’s about what’s going on in the world. It’s a blend of many things that are happening. Coming from many different directions. You have to be tuned in all the time."
- Ralph Lauren
"I’ve always believed one could live many lives through the way we dress and the places we travel to, even if just in our imagination. The world is open to us, and each day is an occasion to reinvent ourselves."
- Ralph Lauren
"I’m not about fantasies. I think I’m about quality and realness and earthiness and anti-fashion. I’m not about fashion. I’m about things that you own and keep that you cherish. I don’t throw out my clothes. They get better with age."
- Ralph Lauren